Born in Rome in 1996, at a very young age Giulia De Lellis took part in two of the most popular television programs in Italy. However it is digitally and through social media that she affirms her identity, becoming, in a few years, one of the most influential personalities in the world of beauty and fashion. Her advertising campaigns immediately break all records, both with highest engagements and generating incredible sales. In 2019 she released her first book, which in just 3 months exceeded 120,000 copies sold, dominating the Italian rankings for weeks. Through her book she exposes herself, reveals her vulnerability, her heartbreaks and then her strength to move forward stronger and more determined. 2020 marks her debut as an actress, in the movie "Genitori vs Influencer", directed by Michela Andreozzi.
"This collaboration comes from two important values we share: family and Women Empowerment.
Cherishing the identity of a brand that supports women is a concept I was thrilled about to partner with and for which I fight for.
The name Ilio Smeraldo comes from the founder's father's name and is a detail that immediately made me feel part of the whole project.
With the team we created shoes that can be perfect and worn for every occasion, comfort is essential and together with the design we brought together styles that are sexy, elegant and wearable by any woman highlighting her confidence, the most seductive characteristic in each and everyone of us."
