ILENIA TOMA, a half French half Italian creative mind born and raised in Switzerland. A former hairstylist that 10 years ago decided to enter the world of blogging and influencing with the main target in fashion and beauty. Due to the lack of an established scene in Switzerland, breaking into the fashion world wasn’t easy at the beginnings of her career. Because of the growth of her blog Ilivanilli.com and her Instagram account, Ilenia managed to turn her passion into a full-time job, working with nominative clients such as Moncler, Valextra, Sportmax, Bally, Bottega Veneta, Armani Beauty, Proenza Schouler, Cartier, Bucherer, J.W.Anderson, Dior and many more. Currently Ilenia is based in Milan, where she just graduated in at the Institute European of Design with a Bachelor degree in Fashion Communication and Marketing. The addition of this year’s launch of her own creative agency SIILENT Studio she founded with her partner Simon Nygard, allowed Ilenia to spread her wings even further.
Beside her ongoing collaborations as an influencer and with her creative agency, Ilenia was enthusiast to design her very own shoe exclusively for Ilio Smeraldo. “When I got contacted to work on the interpretation of my personally perfect shoe design, my vision was clear straight away how this shoe will look. I went through my shoe archive and took inspiration from my most worn and most loved pair of shoes. Merging all together, lead to the shoe of my dreams. The perfect boot featuring all I ever wanted to become one.”
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